As a part of Safer Internet Day, Microsoft took to the streets to tell people about just how much they were oversharing on social media. It hired comedian Jack Vale to walk up to people and talk to them about their personal lives using only information someone had gathered about them from their public social media posts.
It’s a part of the company’s “Do 1 Thing” campaign, which aims to get people to do just one thing to better protect themselves online, like cutting back on sharing their location, or securing their wireless network.
“The Internet touches our lives every day; we email to stay connected, share photos and videos, pay bills, and shop,” Jacqueline Beauchere, Microsoft’s Chief Online Safety Officer said in a press release. “Sometimes, though, the very experiences that we love about the Internet put us at risk.”
The campaign seems like a positive move from the company to try and get more people to act responsibly on the web. Often, it’s easy for people to get overwhelmed by all of the different security practices that make up safe browsing habits. By getting them to do one thing, Microsoft could open an avenue towards finding their way to a more secure digital life.
Check out Microsoft’s other two “Do 1 Thing” videos below.